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• Capabilities
  • Site Selection & Optimization
  • Target Marketing
  • Predictive Analytics
  • Market Potential Analysis
  • Business Intelligence
  • Find the Nearest
  • Customer Profiling
  • Network Planning
  • Logistics
  • Economic Development
  • Tax Determination
• Services

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Site Selection & Optimization

Location intelligence pinpoints your best opportunities

With site selection regarded as one of the single most important ingredients to brand performance, it pays to choose a partner with a proven record of success. As the leading global provider of location intelligence solutions, Pitney Bowes MapInfo has developed a unique array of market data, innovative software, display analytics, advanced modeling and service offerings for strategic real estate decisions. The world’s leading brands rely on our Predictive Analytics Services group to help select sites and markets for expansion, in-fill or deployment. The breadth and depth of Pitney Bowes MapInfo’s global market experience, technology and development resources is simply unmatched.

Essential solutions for site selection success:

Guide mission-critical site decisions with market analyses

• Identify and prioritize sites based on realistic sales forecasts
• Identify profitable in-fill opportunities in existing markets
• Determine which stores to close, relocate, or renovate
• Predict a brand’s ultimate build-out potential

Optimize store networks for peak profitability

• Maximize market share and per-unit sale performance
• Quantify sales transfer/cannibalization between locations
• Examine performance relative to market potential

PITNEY BOWES MAPINFO SOLUTIONS FOR SITE SELECTION:

Predictive Analytics Services - Advanced modeling and consulting

Predictive Analytics Solutions - Desktop, enterprise and online modeling tools

Data - The industry’s leading geographic and demographic data sets

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