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Home > Solutions > Capabilities > Target Marketing

Target Marketing

Increase marketing ROI with location intelligence

Identify your best customers, find more like them, refine marketing messages, and increase response rates. With target marketing solutions such as TargetPro® and

PSYTE® U.S. Advantage from Pitney Bowes MapInfo, businesses can classify customers into unique groups based on demographics, socio-economic and behavior characteristics, and refine their marketing messages for greater success. Ideal for prospecting, identifying new market potential and delivering messages directly to the households most likely to respond.

Marketing tools for highest impact at the lowest cost:

Execute successful target marketing initiatives

• Identify opportunities with demographic analysis and segmentation
• Define customer behaviors and attitudes with advanced profiling
• Rank markets based on likely customer response
• Determine the most effective way to reach your audience

Improve marketing efficiencies and results

• Target customers to reduce printing, mailing costs
  
• Cross-sell and up-sell by scoring next most likely purchase
  
• Match creative messaging to specific audiences

Refine messages and offers for higher responses

• Test new messaging and products to refine offers
• Track response by clusters to fine tune targeting efforts
• Build on the successes of previous campaigns

PITNEY BOWES MAPINFO SOLUTIONS FOR TARGET MARKETING

TargetPro® - The complete target marketing solution

Segmentation Data - PSYTE® U.S. Advantage for neighborhood segmentation

Data - The industry’s leading geographic and demographic data sets

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